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INGREDIENT

Hydroxyethyl Urea

Advanced Humectant & Skin Conditioning Active

What is Hydroxyethyl Urea?

Hydroxyethyl Urea is a modified derivative of urea widely used in cosmetic formulations for its advanced humectant and skin-conditioning properties. It helps improve skin hydration by attracting and retaining moisture while also supporting skin smoothness and overall texture. Unlike traditional urea, it provides effective moisturization without significant keratolytic action, making it particularly suitable for daily hydration and sensitive skin formulations.

What Does It Do For The Skin?

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04

Lightweight, Non-Sticky
Feel

Provides effective hydration with a smooth, elegant, non-tacky finish.

05

Boosts Active
Ingredient Delivery

Enhances skin hydration to support better absorption of skincare actives.

06

Promotes Gentle
Skin Renewal

Assists in mild exfoliation by helping remove superficial dead skin cells for healthier skin.

01

Delivers Deep
Hydration

Acts as a powerful humectant to attract and retain moisture for long-lasting hydration.

02

Softens & Smoothens
Skin

Improves skin texture by boosting moisture levels for a softer, supple feel.

03

Supports Skin Barrier Health

Maintains hydration balance to strengthen the skin barrier & reduce moisture loss.

Safety & Tolerability

Hydroxyethyl Urea is widely used in cosmetic formulations and is considered safe and well tolerated across all skin types, including sensitive skin. It is suitable for daily use in moisturizers due to its gentle hydration profile.

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