INGREDIENT
Hydroxyphenyl
Propamidobenzoic Acid
Neuro-Soothing Anti-Itch & Anti-Inflammatory Active
What is Hydroxyphenyl
Propamidobenzoic Acid ?
Hydroxyphenyl Propamidobenzoic Acid is a synthetic analogue of avenanthramides, naturally occurring compounds found in oats, designed for use in dermatological skincare formulations. It is a potent neuro-soothing active known for its anti-inflammatory, anti-irritant, and anti-itch properties. Hydroxyphenyl Propamidobenzoic Acid is widely used in formulations targeting sensitive, reactive, and pruritic skin, including conditions such as atopic dermatitis and diabetes-associated dry skin.
What Does It Do For The Skin?
04
Reduces redness
and irritation
Supports a calmer, more even-looking complexion by helping reduce the appearance of redness and discomfort.
05
Provides long-lasting
soothing effect
Regular use helps maintain skin comfort and reduce recurring irritation over time, particularly in dry and mature skin.
06
Offers antioxidant
protection
Helps reduce free radical formation while improving overall skin comfort and resilience against environmental stressors.
01
Reduces itching
and pruritus
Hydroxyphenyl Propamidobenzoic Acid helps significantly reduce itch intensity, supporting relief from the itch-scratch cycle commonly associated with dry, sensitive, and compromised skin.
02
Provides rapid
itch relief
It has been shown to deliver noticeable relief shortly after application, helping improve immediate skin comfort.
03
Calms neurogenic
inflammation
It helps modulate neurogenic inflammatory pathways and reduce skin sensitivity associated with irritation.
